AI search, ChatGPT, YouTube, SEO, referrals... the way commercial real estate brokers generate business is changing fast.
In this episode, Aviva sits down with Amy Calandrino to discuss how CRE professionals are winning clients in 2026, why local competition is lower than most brokers think, how to optimize your content for AI search, and the simple follow-up mistakes that cost brokers deals.
If you're a commercial real estate broker, investor, owner, or business development professional, this conversation is packed with practical lead generation insights.
Chapters:
00:00 - Intro
00:44 - Commercial real estate lead generation in 2026
04:29 - From boutique firm to national brokerage
07:12 - How to optimize content for ChatGPT
16:13 - Why local broker competition is lower than you think
20:54 - The lead nurturing mistake most brokers make
23:30 - How Amy is growing her brokerage in 2026
#commercialrealestate #cre #leadgeneration
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from Aviva Real Estate https://www.youtube.com/watch?v=fScjaZtQ3Fk
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How CRE Brokers Get Clients in 2026
AI search, ChatGPT, YouTube, SEO, referrals... the way commercial real estate brokers generate business is changing fast. In this episode, ...
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from Aviva Real Estate https://www.youtube.com/watch?v=sBQbanyYyu4
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from Aviva Real Estate https://www.youtube.com/shorts/Pnh6oT6N9yo
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